Information We Collect
Purposes for Collecting Your Personal Information
We collect your personal information to provide better services to all of our website users – from providing, maintaining, protecting and improving our website, to providing you with information you have requested, product information, product support and promotions.
How We Collect Your Personal Information
When you visit this website and complete the Contact Us section, or submit a completed form such as a Dream Designer Form to receive information, design boards or tools, you will be asked to provide personal information (such as name, email address, telephone number, mailing address and details about your home and renovation project) for the purpose of administering your request and contacting you. When you provide your contact information, we may also ask you to provide optional personal information such as demographic information (e.g. age) and profile information (e.g. purchasing preferences, experience in home renovations). It is not necessary to provide this optional personal information in order to receive a response to your request.
In addition, at the time you provide your personal information you may be given the opportunity to opt-in to receive updates and notifications regarding special promotions, new products, and other information about our company, which may interest you ("Promotional Mailings"). If you authorize us to send you Promotional Mailings, we may do so by using either the e-mail or the mailing address you provided. If you no longer wish to receive Promotional Mailings, send us an email indicating you no longer wish to receive such mailings from us.
Finally, the Company may collect information voluntarily provided by you, via the website or otherwise, for the purposes of recruitment opportunities.
Use of Information
The Company uses personal information of visitors to our website in order to respond to your request or, if you checked the opt-in box, to send you Promotional Mailings.
The Company may also use your personal information to create aggregated information that does not allow you to be personally identified or contacted. Rather than showing individual activity, aggregated information shows user behavior as a whole (for example, information might be compiled to calculate the number of customers living in certain geographic areas). Aggregated information is used to evaluate the use of our website for the development of the website, new products and services and marketing initiatives. The Company may disclose aggregated information to its affiliates and to agents appointed by it for purposes of administration or operation of the website.
When We Disclose Your Personal Information
The Company reserves the right to co-operate fully with local, provincial and federal officials in any investigation relating to any personal information (including private electronic communications transmitted on the Company website) or any purported unlawful activities.
How We Protect Your Personal Information
The Company makes all commercially reasonable efforts to ensure that personal information collected from you is protected against loss and unauthorized access. Personal information is collected and stored in a secure manner as required by the Company.
Retention and Destruction of Personal Information
Documents regarding your personal information will be retained only for the period required by law or as operationally necessary and then destroyed/erased in a confidential manner.
Links to Third Party Website
You can request changes to your personal information or that your personal information be removed from our and our Agents' databases by sending an e-mail detailing your request