How your company’s brand image will benefit from hiding ugly equipment

Hide your "ugly" equipment and improve how your company is perceived by customers

The appearance of your commercial property can greatly influence how your prospects, customers, and employees perceive your brand.

For many companies who look to cultivate a modern, stylish, sleek, and successful image, the presence of unsightly exterior equipment such as HVAC systems and weather-worn pipes, can detract from their brand’s appeal.

Great branding is vital for all businesses who want to succeed in highly competitive markets. How people perceive your company is a huge deciding factor in whether they’ll choose to buy your products and services, or those of your competitors.

The importance of a branded environment

It’s easy to think branding is mainly about logos, business names, website design, and brochure colors, but it’s much more than that. Your company’s premises need to be a branded environment as well.

From the very first glimpse people get of your company buildings, perhaps from a mile away, to the decorative highlights in an office or welcome lobby, every feature needs to look good, contribute to brand continuity, and portray professionalism.

This includes hiding unsightly equipment, both in the interiors and outside such as on the roof, against walls, in gardens, and along walkways.

The brand benefits of hiding ugly equipment

The benefits of doing so include helping visitors to quickly understand what your company is about in relation to its values, its vision, and its dedication to excellence. A more attractive environment grows trust and fuels positive perceptions.

Company premises with ugly refrigeration units, rusting exhaust fans, dirty dumpsters, and loudly humming generators can distract, disgust, and detract from every positive feature of your company you’d rather potential customers saw.

Exposed equipment is an eyesore for visitors and employees alike, whatever industry you’re in.

Thankfully there’s a simple and cost-effective solution.

Using screens to hide ugly commercial equipment

By hiding unsightly equipment behind custom-built screens and panels, you can effectively keep these essential yet unattractive units out-of-sight from your customers and clients. Instead of a messy and cluttered collection of machinery and systems, they’ll see a wall of attractive paneling designed to match and complement the surrounding branded and natural environment.

Whether viewed from the horizon or when standing right outside your gates, visitors will see a company with a neat and streamlined appearance, and a seamless brand image.

Immediately, as a result, there’s a higher perceived value to your company.

Why screening is so important for a company brand

The look of your premises is not only important for when customers, partners, and investors arrive on-site, but also for how they see your company in marketing photographs and even on Google Earth.

Many website designers use a company’s headquarters as a visual on an about page or contact page. A cursory search on Google often brings up an image of a company’s front façade.

When so much depends on standing out from the crowd and quickly attracting new customers, how your buildings look can make a huge difference in how people perceive your standards, capabilities, and ethos.

What they think, and what they feel, when looking at every facet of your business – including the exterior – determines the success of your branding and the sales results you achieve.

Attractive, durable, and code compliant screening – such as our Envisor rooftop screens – can add that finishing touch to a perfect and powerful brand identity.

With all this mind, hiding unsightly equipment on your premises is certainly something to consider.