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10 ways to incorporate your brand logo into your commercial premises

Your company logo is the visual expression of your brand. When incorporated into various features of your company premises, the logo conveys strength and unity not only to outsiders but also to your employees.

Together with your company name, it also signals to visitors they’re in the right place and supports the positive impressions they’ll gain when visiting your business.

Adding your logo and name to surfaces customers will see adds an important continuity to a visitor’s experience of your brand.

So where are some good locations in the grounds and facilities of your company to display your logo and company name?

1. Building facade

Your building’s façade is the first physical feature visitors to your company see. It’s something they look out for, based on their prior knowledge of your brand identity. They expect to see it from a distance and in this regard your logo and name need to stand out.

2. Roof screens

Roof screens are primarily used to hide ugly building equipment found on rooftops such as HVAC units and satellite dishes. They can also be used to feature company logos, not just at the front but right around the building, so your brand identity is seen from all directions and elevations.

3. Entrance signs

Branded entrance signs in the grounds of a company, usually situated on the route to the main entrance, provide reassurance to visitors they’re in the right place together with directional instructions they may need to follow.

4. Entrance gates

Like with the front façade, your entrance gates are one of the first things customers will see when visiting your premises. Whether large driveway style gates or small walkway gates, your company logo can be incorporated into the design.

5. Flags

When we think of flags we usually think of our national flag, yet they can also be used to identify commercial companies. A series of branded flags in the grounds, or attached to the building, can add decorative continuity to the appearance of a company HQ.

6. Outdoor screens and enclosures

The exterior areas of a company provide numerous opportunities to promote a company’s brand identity. Logos can be placed on courtyard walls, foliage-covered trellis screens, walkway surrounds, dumpster enclosures, and other types of partition screens customers will see.

7. Glass walls and doors

Some contemporary company buildings feature a lot of glass walls and doors. These can also be adorned with a company logo. Doing so can also potentially fulfil legal safety requirements which state large glass surfaces need clear and effective markings.

8. Lobby screens

Spacious lobbies often feature free-standing or wall-attached screens. They are used to break up big spaces and provide decorative elements to large wall areas. Trellis screens are also used to add more greenery to a lobby. These screens are also perfect for brand logos.

9. Light projectors

Light projection systems can project your logo onto any surface, whether static or in motion. Modern technology also allows for branded video stories to be beamed just about anywhere, inside or outside, day or night, and of any size.

10. Floors and carpets

People look to see where they are walking. Customers waiting for a meeting will glance at the ground in thought. The floor is an excellent way to cement brand awareness in the form of incorporated logos. Some options include logos being woven into carpets, stenciled into concrete, stained into wood, and more.


Custom designed surfaces

As you can see, your company logo and name can be placed on just about any surface.

At CityScapes we can add logos and company names to any of our products, including roof screens, ground panels, gates, trellises, and even planters. With years of experience through our sister company, National Sign Systems, we have the knowledge and expertise to ensure your signage (including your logo) meets all the requirements of your municipal code.

Whether inside or outside, your powerful and unifying brand identity can be everywhere.

How commercial indoor lobbies can benefit from trellis screens

A company’s lobby area is where visiting customers gain their first impression of a business and its brand. What the customer experiences in those first few minutes can potentially influence the success of a deal or sale. It’s important therefore this space is well-designed and organized, as well as welcoming and pleasant.

Lobby spaces, especially large ones, can sometimes seem bland, empty, and even overly corporate. For some businesses, this is the opposite of what they want to portray as a progressive and friendly organization.

Yet there’s a simple way to fix this. Foliage-covered trellis screens bring the beauty of nature into the hub of a corporate environment and bring a wide range of additional benefits.

Benefits of greenery in a commercial environment

Natural plant life provides a softening element to straight-lined commercial interior settings, whether open plan office spaces, walkways, or foyer areas.

We’ve written before about the benefits of more greenery in the business environment. These benefits include better air quality, increased customer wellbeing, improved energy conservation, and enhanced employee performance, among other things.

And these benefits also apply to commercial lobbies.

Benefits of greenery in commercial lobbies

From the moment a customer enters a premises the interior design needs to align with their expectations of that business. The lobby should positively influence how they think, what they do, and the way they perceive the company’s abilities, standards, and ethos.

By creating an aesthetically beautiful and welcoming entrance area the company increases the likelihood of that all-important favorable first impression. Trellis screens adorned with plants, placed in logical and functional locations, can go a long way in making a corporate lobby space a lot more appealing.

There are even more benefits. Trellis screens also:

Break up large spaces

Greenery covered screens provide an attractive natural barrier with which to subtly break up overly large lobby spaces. A lobby interior can fulfil multiple functions. Screened areas allow for these different functions to take place simultaneously without negatively impacting on one another, while still remaining in the same overall space.

Influence transitional pathways

Trellises can also influence a client’s journey from the entrance doors through to the rest of the building. The trellis screens act as transitional elements guiding visitors from one area to another, based on pre-determined movement pathways. For example, when used as a decorative feature they can subtly influence where people focus their attention and thereby their movement.

Provide privacy

Many lobbies have waiting areas where visitors wait after leaving the reception desk. Natural foliage trellis frameworks can provide a sense of privacy for these areas, especially in larger spaces, while still retaining an audible and visual connection with the rest of the lobby. They can also hide restroom and utility entrances.

Enhance large plain walls

Wall trellis screens can break up large lobby wall surfaces that might otherwise look plain or even ugly. Wall-mounted wish-mesh frameworks allow for beautiful green foliage to grow up the walls and offer a more affordable aesthetic option compared to mosaics or other expensive decorative features.

Create natural shading

Lobby areas surrounded by glass walls can potentially suffer from an excess of natural daylight, especially when sunny. This might negatively impact on where waiting areas and reception desks are situated. Foliage covered trellises provide natural shading screens, with an attractive dappling effect, for those areas that catch the sun.

Reduce ambient noise

Foliage screens absorb sound and muffle ambient noise. As a result, they reduce sound reflections and echo effects common in big interior spaces. Trellis screens attached to walls or as space dividers help reduce sounds within the lobby interior, especially crowd noise.

NatureScreen®

Trellis screens provide a range of benefits for any type of commercial setting but they can be used to their full decorative and functional effect in spacious corporate lobbies.

And this is just one of the functions our NatureScreen® product range can fulfill. Our wire-mesh trellises will bring the beauty of nature into the space where great first impressions are made.