Month: October 2017

8 types of rooftop equipment roof screens can hide and protect

There’s often a lot of ugly-looking equipment on the rooftops of commercial and industrial buildings. It’s tempting to think because these are high up on a roof no one is going to see them, but they can.

When viewed from a distance or from adjacent buildings, these unsightly units and features detract from the look of your company. Ugly rooftop equipment can negatively impact your brand identity, especially when nearby competitors have invested in screening.

The appearance of your building’s façade and how it looks to prospects, customers, and partners, is an important consideration to bear in mind.

Electrical, heating, and ventilation equipment are inevitable features of most buildings yet they don’t need to remain exposed for all to see. Attractive rooftop screens can hide a wide range of roof-based equipment you might never have considered important to conceal.

What equipment are we talking about?

Here are eight examples of rooftop equipment you can effectively hide with roof screens.

1. HVAC Units

HVAC units provide temperature and climate management for interior environments. The units are usually bulky and not particularly appealing to look at, especially when in rows.

2. Roof Exhaust Ventilation Fans

Roof exhaust fans pull air out of a building allowing fresh air to enter into the interior. The larger the building the more numerous these silver or grey metallic units need to be.

3. Cooling Towers

Rooftop cooling towers reduce the temperature of water by extracting unwanted heat from various sources, including HVAC chillers. They are, at best, bland in appearance. Worse, if they start to rust.

4. Ducts and Pipework

An inevitable feature of HVAC equipment and similar units are the ancillary ducts and pipework. These can often be seen from ground level especially when connected to high-level wall-mounted equipment.

5. Service Walkways

Walkways allow equipment to be accessed on rooftops. They’re ideal for non-flat surfaces and also for potentially slippery conditions. Walkways include step-overs for access across ducts. They are highly functional yet unsightly if near the edge of a roof area.

6. Equipment Platforms

Platforms raise equipment above the rooftop surface level and in so doing make both the framework and the equipment potentially more visible. These platforms usually come with guard rails, which add an extra visually distracting feature.

7. Solar Panels

More and more companies are investing in green design and energy solutions including solar power. Solar panels themselves are not unattractive in appearance but the frames, supports, and electrical equipment can look ugly from certain angles, as can potential solar reflections

8. Communication Systems

Cellular communication systems, satellite dishes, antennas, and numerous other devices are features on rooftops throughout the country. It can be difficult to hide the tallest antennae but screens can certainly hide the bulkier devices below.

These are just some of the equipment you can find on commercial and industrial rooftops. When viewed from a distance or from adjacent buildings, you can see why they might detract from the appearance of the premises and company brand.

With so many varied screen designs and materials available nowadays – including our Envisor Rooftop Screens – it’s so much easier to dramatically improve the look of your buildings.

Instead of seeing ugly industrial rooftops crowning your company, your customers will instead see smart-looking screens matching the general appearance of your building and the surrounding environment.

The screens can even be adorned with your company brand logo.

How your company’s brand image will benefit from hiding ugly equipment

The appearance of your commercial property can greatly influence how your prospects, customers, and employees perceive your brand.

For many companies who look to cultivate a modern, stylish, sleek, and successful image, the presence of unsightly exterior equipment such as HVAC systems and weather-worn pipes, can detract from their brand’s appeal.

Great branding is vital for all businesses who want to succeed in highly competitive markets. How people perceive your company is a huge deciding factor in whether they’ll choose to buy your products and services, or those of your competitors.

The importance of a branded environment

It’s easy to think branding is mainly about logos, business names, website design, and brochure colors, but it’s much more than that. Your company’s premises need to be a branded environment as well.

From the very first glimpse people get of your company buildings, perhaps from a mile away, to the decorative highlights in an office or welcome lobby, every feature needs to look good, contribute to brand continuity, and portray professionalism.

This includes hiding unsightly equipment, both in the interiors and outside such as on the roof, against walls, in gardens, and along walkways.

The brand benefits of hiding ugly equipment

The benefits of doing so include helping visitors to quickly understand what your company is about in relation to its values, its vision, and its dedication to excellence. A more attractive environment grows trust and fuels positive perceptions.

Company premises with ugly refrigeration units, rusting exhaust fans, dirty dumpsters, and loudly humming generators can distract, disgust, and detract from every positive feature of your company you’d rather potential customers saw.

Exposed equipment is an eyesore for visitors and employees alike, whatever industry you’re in.

Thankfully there’s a simple and cost-effective solution.

Using screens to hide ugly commercial equipment

By hiding unsightly equipment behind custom-built screens and panels, you can effectively keep these essential yet unattractive units out-of-sight from your customers and clients. Instead of a messy and cluttered collection of machinery and systems, they’ll see a wall of attractive paneling designed to match and complement the surrounding branded and natural environment.

Whether viewed from the horizon or when standing right outside your gates, visitors will see a company with a neat and streamlined appearance, and a seamless brand image.

Immediately, as a result, there’s a higher perceived value to your company.

Why screening is so important for a company brand

The look of your premises is not only important for when customers, partners, and investors arrive on-site, but also for how they see your company in marketing photographs and even on Google Earth.

Many website designers use a company’s headquarters as a visual on an about page or contact page. A cursory search on Google often brings up an image of a company’s front façade.

When so much depends on standing out from the crowd and quickly attracting new customers, how your buildings look can make a huge difference in how people perceive your standards, capabilities, and ethos.

What they think, and what they feel, when looking at every facet of your business – including the exterior – determines the success of your branding and the sales results you achieve.

Attractive, durable, and code compliant screening – such as our Envisor rooftop screens – can add that finishing touch to a perfect and powerful brand identity.

With all this mind, hiding unsightly equipment on your premises is certainly something to consider.